What's the Problem?
To transform raw materials into products, chemical reactions have become key elements for the industry. More than 10 million tons of chemicals are used annually, some of which could be harmful to our health and the environment. Modern society, increasingly demanding and informed, demands more natural products. They also attach great importance to the use of environmentally friendly technologies. For example, 73% of consumers are willing to pay more to consume a "Clean Label" product.
To impulse the transition to a green economy, we must get rid of industrial processes based on chemical reactions that are: harmful to the environment, hazardous to our health, slow, and expensive.