What's the Problem?
Rapid climate change and exponential population growth generate more pressure on a crop production system that is no longer sustainable. There are thousands of km between the producer and the consumer, which forces the use of long-distance means of transportation, making the product more expensive and generating emissions along the way. And if we take into account the intensive use of agrochemicals in the production process, all of this generates a massive negative impact on the environment. Moreover, about half of the production is lost, either due to external factors, such as frost or drought, and also at harvest time, transport, and even in the gondola waiting to be purchased.